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Bringing to light the Sonata's advanced safety, we created this integrated campaign about a Guardian Angel who's just not as advanced when it comes to looking out for you.

Through TV, print, mass digital and social, plus a 15-minute scripted radio interview on AM640, we went all out to bring this winged creature to life.

Recognition:
- Hyundai Global Marketing Conference, First Place Worldwide, 2014

Hyundai – Guardian Angel Campaign from Lee Cristiano on Vimeo.


A quick clip from the radio interview:

AM640 Greg Carrasco Show – Interview Clip from Lee Cristiano on Vimeo.


A few samples of the daily tweets, which also involved memes and GIFs:
Running on Cargo