Through TV, print, mass digital and social, plus a 15-minute scripted radio interview on AM640, we went all out to bring this winged creature to life.
Recognition:
- Hyundai Global Marketing Conference, First Place Worldwide, 2014
Hyundai – Guardian Angel Campaign from Lee Cristiano on Vimeo.
A quick clip from the radio interview:
AM640 Greg Carrasco Show – Interview Clip from Lee Cristiano on Vimeo.
A few samples of the daily tweets, which also involved memes and GIFs:
