https://leecristiano.ca leecristiano Wed, 13 Aug 2025 03:12:06 +0000 https://leecristiano.ca en https://leecristiano.ca/Electric-iXperience Fri, 14 Feb 2025 01:48:18 +0000 leecristiano https://leecristiano.ca/Electric-iXperience BMW | Electric iXperience A dynamic, Meta-based AR experience delivering on the performance of the fully electric iX. &nbsp;Recognized by CA, CMA and The Drum Awards.&nbsp; Return 🏠 https://leecristiano.ca/Lolli Sun, 14 Jul 2019 15:52:32 +0000 leecristiano https://leecristiano.ca/Lolli Canadian Centre for Child Protection | Lolli&nbsp; The epidemic nobody wanted to talk about. Until.&nbsp; Recognized by D&amp;AD, Cannes, One Show, Clios, CA, among others. <img width="939" height="617" width_o="939" height_o="617" data-src="https://freight.cargo.site/t/original/i/59c290ba864c3bfb1332b9d7135d2eb5a7e29aa631df4f82e22142040e7242f5/Screen-Shot-2019-11-02-at-8.51.04-PM.png" data-mid="163138816" border="0" data-scale="60" src="https://freight.cargo.site/w/939/i/59c290ba864c3bfb1332b9d7135d2eb5a7e29aa631df4f82e22142040e7242f5/Screen-Shot-2019-11-02-at-8.51.04-PM.png" /> <img width="926" height="616" width_o="926" height_o="616" data-src="https://freight.cargo.site/t/original/i/d232ffb8013b73e15e10cb29c477a7a41da8b622a7194e64d9180623f539c283/Screen-Shot-2019-11-02-at-8.51.09-PM.png" data-mid="163138817" border="0" data-scale="60" src="https://freight.cargo.site/w/926/i/d232ffb8013b73e15e10cb29c477a7a41da8b622a7194e64d9180623f539c283/Screen-Shot-2019-11-02-at-8.51.09-PM.png" /> <img width="928" height="616" width_o="928" height_o="616" data-src="https://freight.cargo.site/t/original/i/4824cb957ed0586ad6c12fc156caeaaeb0741da55580e8f02b2c5ee48d882624/Screen-Shot-2019-11-02-at-8.51.14-PM.png" data-mid="163138818" border="0" data-scale="60" src="https://freight.cargo.site/w/928/i/4824cb957ed0586ad6c12fc156caeaaeb0741da55580e8f02b2c5ee48d882624/Screen-Shot-2019-11-02-at-8.51.14-PM.png" /> <img width="924" height="616" width_o="924" height_o="616" data-src="https://freight.cargo.site/t/original/i/20b7422a50f1c10ec5848bfa7d251291c8924857aa9e8abc7ee0c3756600c3c3/Screen-Shot-2019-11-02-at-8.51.18-PM.png" data-mid="163138819" border="0" data-scale="60" src="https://freight.cargo.site/w/924/i/20b7422a50f1c10ec5848bfa7d251291c8924857aa9e8abc7ee0c3756600c3c3/Screen-Shot-2019-11-02-at-8.51.18-PM.png" /> The online film driving to lollipoptakedown.ca Return 🏠 https://leecristiano.ca/Navigator-Cup Wed, 13 Aug 2025 03:12:06 +0000 leecristiano https://leecristiano.ca/Navigator-Cup Lincoln | Navigator Cup A first of its kind golf tournament to highlight the first of its kind large SUV, the Lincoln Navigator. It was time to go big, so we shot a live to tape, hour and a half long broadcast on TSN featuring hockey players, panelists and the Navigator all delivering triumphant, mic drop moments.&nbsp; The live lead up to the event: Actual TSN highlights like any sports broadcast: A mock editorial piece hyping up the rivalry:&nbsp; Return 🏠 https://leecristiano.ca/Mobile-Menu Wed, 07 Feb 2018 19:57:11 +0000 leecristiano https://leecristiano.ca/Mobile-Menu McDonald’s | Mobile Menu In a cluttered landscape of app launches, we leveraged McDonald’s instantly recognizable iconography in a fresh, beautiful and relevant way. Recognized by One Show, CA, Epica, Marketing, among others. &nbsp; Print/OOH: <img width="750" height="1342" width_o="750" height_o="1342" data-src="https://freight.cargo.site/t/original/i/4a979065321e5bbdda1e80e476dd7b0251427f963a26ecfc730d7743adeb73d6/MobileMenu_BigMac_small-2_13.jpg" data-mid="163138832" border="0" data-scale="31" src="https://freight.cargo.site/w/750/i/4a979065321e5bbdda1e80e476dd7b0251427f963a26ecfc730d7743adeb73d6/MobileMenu_BigMac_small-2_13.jpg" /> <img width="1181" height="827" width_o="1181" height_o="827" data-src="https://freight.cargo.site/t/original/i/9fdd2a8d7999899a2e951567f3846b5a9f57f65102f2f9362a3d03ed811fc898/MobileMenu_Fries-copy.jpg" data-mid="163138828" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/9fdd2a8d7999899a2e951567f3846b5a9f57f65102f2f9362a3d03ed811fc898/MobileMenu_Fries-copy.jpg" /> <img width="750" height="1342" width_o="750" height_o="1342" data-src="https://freight.cargo.site/t/original/i/4b8ef799c7a43aa690bc46327c487a1565f01e9124614e521d3554a224a336bd/MobileMenu_EggMcMuffin_small-2.jpg" data-mid="163138833" border="0" data-scale="32" src="https://freight.cargo.site/w/750/i/4b8ef799c7a43aa690bc46327c487a1565f01e9124614e521d3554a224a336bd/MobileMenu_EggMcMuffin_small-2.jpg" /> Digital/Social Videos: Return 🏠 https://leecristiano.ca/TIFF-Sponsorship Fri, 01 Sep 2017 14:40:54 +0000 leecristiano https://leecristiano.ca/TIFF-Sponsorship McCafé | Employee Commentary&nbsp; As the official coffee sponsor of TIFF, we needed to show film buffs we're not just really into coffee, but also really into film. Inspired by director's commentary, we went beyond the surface level of a scene with employee commentary. Recognized by Best Ads On TV, Creativity Editor’s Pick. Return 🏠 https://leecristiano.ca/Stop-at-Nothing Fri, 03 Dec 2021 18:45:17 +0000 leecristiano https://leecristiano.ca/Stop-at-Nothing Uptravi | Stop at Nothing A hyper-targeted acquisition plan for patients in the U.S. facing this rare and relentless disease.&nbsp; Recognized by MM+M Awards.&nbsp; Return 🏠 https://leecristiano.ca/Break-Traditions Wed, 24 Jan 2018 02:22:45 +0000 leecristiano https://leecristiano.ca/Break-Traditions McCafé | Break Traditions Motivated by the brand's "A new way to café" slogan, we created a first of its kind: interactive Instagram Stories. With a simple tap of the finger, people activated the explosion of a traditional treat. Alongside Instagram posts, the full campaign achieved an 84% engagement increase compared to the year-to-date average. Instagram Stories:&nbsp; Organic Post: ~ An additional piece below. (Put on your headphones to experience this radio spot to its fullest.) “Which to taste first?” Return 🏠 https://leecristiano.ca/Higher-State Fri, 21 Apr 2023 15:29:43 +0000 leecristiano https://leecristiano.ca/Higher-State Lincoln | Higher State&nbsp; In Lincoln’s 101st year, this global reveal of the Nautilus followed one adventurous driver on a cinematic journey. At the same time, announced the future of luxury driving is a higher state of sanctuary. Featured in The Drum, and tweeted by Serena Williams. 6-second cutdowns: And the calm of the drive. <img width="1195" height="1231" width_o="1195" height_o="1231" data-src="https://freight.cargo.site/t/original/i/f5337180392a995d3f9e8a95f37320c1b83fe9f13d534923cc5f9d0ab3d2bbc3/Screenshot-2023-06-28-at-10.13.17-PM.png" data-mid="183633607" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/f5337180392a995d3f9e8a95f37320c1b83fe9f13d534923cc5f9d0ab3d2bbc3/Screenshot-2023-06-28-at-10.13.17-PM.png" /> Return 🏠 https://leecristiano.ca/Covid-Response Thu, 24 Nov 2022 02:36:38 +0000 leecristiano https://leecristiano.ca/Covid-Response CIBC | Covid Response Nested inside the global health crisis was an emerging financial crisis. Here's how one bank helped its clients through it.Return 🏠 https://leecristiano.ca/New-Year-s-Campaign Fri, 26 Apr 2013 15:01:32 +0000 leecristiano https://leecristiano.ca/New-Year-s-Campaign Gardein | Start a healthy relationship Launched on New Year's Day in New York City and Los Angeles,&nbsp; our flirtatious campaign vocalized this meatless brand for the veggie-curious. Featured in The New York Times and Little Black Book.&nbsp; Billboards: <img width="764" height="400" width_o="764" height_o="400" data-src="https://freight.cargo.site/t/original/i/25c4275ee334b50017d4dc079a9a353730bfb1e43c6e4b7e0711dd97fe6f89be/GPI13008-Digital-Billboard_764x400_optB.jpg" data-mid="163138845" border="0" src="https://freight.cargo.site/w/764/i/25c4275ee334b50017d4dc079a9a353730bfb1e43c6e4b7e0711dd97fe6f89be/GPI13008-Digital-Billboard_764x400_optB.jpg" /> <img width="764" height="400" width_o="764" height_o="400" data-src="https://freight.cargo.site/t/original/i/940b23bae3685d3d4eeee840212ba872e591dba82fd77d916c23d2448d30c809/GPI13008-Digital-Billboard_764x400_optA.jpg" data-mid="163138846" border="0" src="https://freight.cargo.site/w/764/i/940b23bae3685d3d4eeee840212ba872e591dba82fd77d916c23d2448d30c809/GPI13008-Digital-Billboard_764x400_optA.jpg" /> Pandora Radio: “Once. Twice. Seven times.” “Anywhere. Anytime. Anyplace.” “No telling how wild I can get” Facebook Contest: <img width="808" height="914" width_o="808" height_o="914" data-src="https://freight.cargo.site/t/original/i/bcad83868da5dec436885fe442755ab543aa9f8c67c94b911663c64f4f71b900/Facebook-app-1_11.jpg" data-mid="163138856" border="0" data-scale="47" src="https://freight.cargo.site/w/808/i/bcad83868da5dec436885fe442755ab543aa9f8c67c94b911663c64f4f71b900/Facebook-app-1_11.jpg" />Trade Show Event Giveaway: <img width="455" height="242" width_o="455" height_o="242" data-src="https://freight.cargo.site/t/original/i/c933295ab11d6354d53c2ba214d29553e82cf1d07529a4a5abb0c3881e77ed65/veg-inity.jpg" data-mid="163138849" border="0" data-scale="100" src="https://freight.cargo.site/w/455/i/c933295ab11d6354d53c2ba214d29553e82cf1d07529a4a5abb0c3881e77ed65/veg-inity.jpg" /> Return 🏠