Lee Cristiano

Creative Director + Writer

Bio | Recognition | Contact

McCafé | Break Traditions

Motivated by the brand's "A new way to café" slogan, we created a first of its kind:
interactive Instagram Stories. With a simple tap of the finger, people activated the explosion
of a traditional treat. Alongside Instagram posts, the full campaign
achieved an 84% engagement increase compared to the year-to-date average.

Instagram Stories: 

Organic Post:

An additional piece below.
(Put on your headphones to experience this radio spot to its fullest.)

“Which to taste first?”

Return 🏠