McCafé | Break Traditions
Motivated by the brand's "A new way to café" slogan, we created a first of its kind:
interactive Instagram Stories. With a simple tap of the finger, people activated the explosion
of a traditional treat. Alongside Instagram posts, the full campaign
achieved an 84% engagement increase compared to the year-to-date average.
interactive Instagram Stories. With a simple tap of the finger, people activated the explosion
of a traditional treat. Alongside Instagram posts, the full campaign
achieved an 84% engagement increase compared to the year-to-date average.
Instagram Stories:
Organic Post:
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An additional piece below.
(Put on your headphones to experience this radio spot to its fullest.)
“Which to taste first?”
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