Lee Cristiano | Creative Director & Copywriter

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Lincoln | Navigator Cup


A first of its kind golf tournament to highlight the first of its
kind large SUV, the Lincoln Navigator. It was time to go big,
so we shot a live to tape, hour and a half long broadcast
on TSN featuring hockey players, panelists and the Navigator
all delivering triumphant, mic drop moments. 


The live lead up to the event:




Actual TSN highlights like any sports broadcast:


A mock editorial piece hyping up the rivalry: 


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