Hyundai | Supersearch
Our Super Bowl spot introduced the Elantra’s innovative frame,
and subsequently ruined the German, Japanese and American competition’s
Super Bowl Party.
The following week, the frame was stolen at the Canadian International Auto Show,
kickstarting a narrative across media, where people thought the heist was actually real.
Awarded the Hyundai Global Marketing Award.
The Auto Show security footage leaked on social.
The ransom video initiating consumer participation.
Front Page News:
Auto Show Crime Scene: