Lee Cristiano, Creative Director & Writer
Selected work ︎ 

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Hyundai | Supersearch

Our Super Bowl spot introduced the redesigned Elantra, while at the same time
ruined its German, Japanese and American competition’s Super Bowl party.
One week later, the vehicle frame was stolen at the popular Canadian International Auto Show,
kickstarting a narrative across media, where people thought the heist was actually real.

Awarded the Hyundai Global Marketing Award. 

The Auto Show security footage leaked on social.

The ransom video initiating consumer participation.

Front Page News:

Auto Show Crime Scene:



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